Keyword Research for SEO: A Step by Step Guide [2022]

Keyword research is an easy quest if you play by the rules

Manas Bhardwaj
7 min readSep 21, 2021
How to do Keyword research in 2021: A step by step guide
Photo by Artem Podrez from Pexels

If you’re reading this, you may already have heard a dozen times about the undefeatable potential of Keyword research.

But, does keyword research really matter? Isn’t it an old-school, outdated ranking factor?

Short answer: No, keyword research is an important aspect of SEO.

Keyword research is a crucial process and is the foundation for winning SEO campaigns.

When done right, Keyword research will help you create relevant and personalized content which will help you attract tons of traffic over time.

In this step-by-step guide, you will learn how to do Keyword research with free tools that will pay you dividends for a prolonged period.

Let’s dive right into it.

What is a keyword?

Before diving deep, let’s clear the basis by understanding the term “keyword”.

A keyword is simply a word or phrase that describes a particular content or part of the content on the Internet.

There are three types of Keywords.

1. Short tail keywords

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