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Keyword Research for SEO: A Step by Step Guide [2022]
Keyword research is an easy quest if you play by the rules
If you’re reading this, you may already have heard a dozen times about the undefeatable potential of Keyword research.
But, does keyword research really matter? Isn’t it an old-school, outdated ranking factor?
Short answer: No, keyword research is an important aspect of SEO.
Keyword research is a crucial process and is the foundation for winning SEO campaigns.
When done right, Keyword research will help you create relevant and personalized content which will help you attract tons of traffic over time.
In this step-by-step guide, you will learn how to do Keyword research with free tools that will pay you dividends for a prolonged period.
Let’s dive right into it.
What is a keyword?
Before diving deep, let’s clear the basis by understanding the term “keyword”.
A keyword is simply a word or phrase that describes a particular content or part of the content on the Internet.
There are three types of Keywords.
1. Short tail keywords
These keywords contain 1–2 words or phrases and have a broader search intent.
Example: Running shoes
2. Medium tail keywords
These keywords contain 2–3 words or phrases and have less broad search intent than short-tail keywords.
Example: Adidas running shoes
3. Long tail keywords
These keywords contain 3–5 words or phrases and have a narrow and targeted search intent.
Example: Adidas running shoes for men
If you're a beginner and doing keyword research for website content, targeting long-tail keywords will be profitable.
Using short-tail keywords might seem tempting, observing its monthly search volume and cost per click ( CPC ).
