The emergence of Open Network for Digital Commerce (ONDC) is an alarming bell for the duopoly in the Indian e-commerce industry — Is the end of the duopoly of Amazon and Flipkart in the e-commerce industry on the horizon? Amazon and Flipkart have captured 80% of the Indian market through aggressive discounts and promotion of preferred sellers on their platforms. This development is for obvious reasons making local and small businesses uncomfortable…

A balanced, systematic, and disciplined way of investing — A mutual fund is a monetary instrument that collects, pool, and invest the money of an audience into a combination of securities like equities, debts, and hybrid. An investor holds “units” of the mutual fund which represents his fair share of holdings in the mutual fund scheme. Fund managers are…

#4 Digital marketing offers a multichannel approach to boost conversions — Digital marketing has made ‘marketing’ a level playing field for every business out there. Prominent businesses and brands aren’t merely the ones benefiting from online marketing. Realistically, small and growing businesses can profit remarkably from digital marketing as well. As per a study, 87% of internet users prefer searching about…

The business goals should align with your objectives — A digital marketing campaign is an online marketing strategy driven by brands to accomplish goals like engagement, traffic, subscribers, conversions, etc. This online marketing strategy should be practical, realistic, and achievable underlining the budget and resources available with the brand. In this article, you will learn about digital marketing campaigns…

Keyword research is an easy quest if you play by the rules — If you’re reading this, you may already have heard a dozen times about the undefeatable potential of Keyword research. But, does keyword research really matter? Isn’t it an old-school, outdated ranking factor? Short answer: No, keyword research is an important aspect of SEO. Keyword research is a crucial process and…

#6 Bonus tip: Insert schema markup language — Voice search is that popular trend which you can love or hate but can’t ignore. It’s the talk of the town. Voice search gives commands or asks questions to voice assistant devices such as smart speakers and smartphones. According to Statista, the number of voice assistant devices will touch 8.4…

Is Journo Portfolio the market leader of portfolio platforms? — It’s been a year of my online writing journey and close to four months since I stumbled upon the creative world of freelancing. The journey has been nothing less than a rollercoaster ride. Everyone has a different and peculiar opinion of this world. But there’s one thing whose significance stood…

#3 Shoppable posts on social media — The year 2020 will be remembered as the most devastating year that uprooted a plethora of businesses and made them fall upside down. The past year accelerated the digital transformation and made it a reality for every business. Either your brand is active online or it doesn’t exist at all. …

The key is understanding your audience — Video marketing is capitalizing on videos to advertise and promote your product or business, increasing brand awareness, and boosting engagement on all digital and social profiles. It is used to inform, educate, and build up trust among your customers. How-to tutorials, customer testimonials, and delivering live streams can be best…